Organic cotton

How Today’s Everything Buyers Are Forcing Brands to Shape Up (Or Ship Out)

NEW BRUNSWICK, NEW JERSEY, UNITED STATES, March 31, 2020 /EINPresswire.com/ -- There is nobody more discerning in modern history than the millennial buyer.

Call him what you will, but today’s late 20’s to early 40s aged buyer is deliberate bordering on the fickle, and it shows. Research shows that more than 63% of purchases made online are made based on user-generated content, ranging from Amazon reviews to unboxing videos on YouTube.

But as the social media takeover gets a new kind of foothold, consumers are exercising an even more potent buyer right: the right to take sales from the companies who don’t give a crap.

The Buyers With the Heart On Their Sleeve

Boomers and Gen-Xers may lament the studious tastes of their generational successors, but the fact is that these buyers are about to make up the majority of the nation’s economic might.

In 2018, millennials were projected to overtake Gen-Xers as the carriers for the single largest buying power in the United States, with an estimated $200 billion in collective annual spending.

But this generation spends its money unlike any other, and if there’s one thing the data shows, it’s that the economic constraints of the highest cost of living in decades hasn’t phased them — they’re living frugally, and still putting their money into purchases from ethical brands.

On average, most millennials spend their time and money in places and experiential purchases that are value aligned, meaning they’re willing (and able) to spend more money on things like organic produce, whereas they might save money by cohabitating with friends or family members.

In most cases, what’s most remarkable about this generation is that they’re 75% more likely to buy from a company whose values align with their own.

Millennials are putting their money where their mouth is, and their mouth is fed up with unsustainable business models that take endlessly from the environment.

Greenwashing Is a Bust

About five years ago, marketing terms like ‘natural’ and ‘green’ would fly enough to give companies a spike in interest for conscientious buyers. Over time however, shoppers opened up to the idea that they were being manipulated, and the game got blown wide open.

It shows tremendous restraint on the part of the buyers to hold out and pay more for ethical brands. Now things like MadeSafe and GOTS-certified are the new standards in eco-validation, and buyers are more aware all the time of ways to identify the frauds and the fakes in the business.

The label-reading generation who elicited so many eyerolls in its early days is in its renaissance of making changes, and the effects are rippling out to wider profit margins in value-aligned industries not seen since the dawn of inflation.

Brands are capitalizing on the response in the best way — by greening their businesses, and creating conscious enterprises that operate as a force for good.

It’s Supply and Demand, Baby

For small companies like White Lotus Home, an eco-friendly bedding supplier, the change is hardly a shocker.

“Today’s businesses have to adapt to the “organic” change and understand that Millennials, and even some Gen Xers, read labels and do their homework before shopping. They’re changing many industries,” says President Marlon Pando.

The homegrown New Jersey based company has just celebrated one of its latest in ethical manufacturing achievements: becoming GOTS certified.

“When I started working for White Lotus Home in 2006, it was good enough for customers to know that we were doing our best to be natural and organic, but now they look for proof beyond marketing, they need facts.

At White Lotus Home, integrity has been key, word of mouth is responsible for over 70% of our business and becoming GOTS was the best next step.”

In 2018, a whopping 85% of purpose-driven brands saw positive revenue growth, compared to the 42% of non-purpose driven brands who saw a DROP in revenue.

The numbers speak for themselves: positive changes might exist in the hands of conscious enterprises like White Lotus Home.

White Lotus Home is a sustainable bedding manufacturer selling mattresses, duvets, pillows, sheets, and more online and in-store at their New Jersey showroom location. They’re committed to producing clean, hypoallergenic environmental change, one mattress at a time.

Marlon Pando
White Lotus Home
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After 38 years, White Lotus Home has heard almost everything on issues humans worldwide are faced with, by using the wrong mattress and sleeping on unsafe bedrooms and environments. Every once in a while we do learn new cases where traditional or even worse, pretentious products affect human’s health.

Here is how we are going to help you meet the ABCs of a Safer Sleep! 

10 Ways You Can Get Better Sleep  

It's 7:00 AM and your alarm goes off. It went off ten minutes ago, but you couldn't pull yourself out of bed. You still feel like you can't, so you hit the snooze button one more time, roll over, and pray your coffee maker was set correctly the night before so you can get some caffeine in your system ASAP. 

Sound familiar? When it comes to modern day living, sleep can feel like a scarce commodity. We often go through our days already exhausted right off the starting line.

Sometimes improving the quality of your sleep means making a few lifestyle adjustments and taking a good look at what you're sleeping on every night. Here are 10 ways you can get back to giving your body and mind the rest they need to wake up feeling refreshed, rejuvenated, and ready to go in the morning.   

1. Exercise 
   While exercise is a great way to help relieve any tension, stress, and anxiety that may be keeping you up at night, getting a good work out in can physiologically improve your sleep too. Exercise can trigger longer periods of slow-wave sleep which is the deepest and most restorative phase of sleep you can get each night. Still not enough to get you to the gym? Polls have found that people who exercise regularly, even if they don’t get any more sleep than those who don’t, actually report better quality of sleep which means they wake up feeling better than their non-exercising counterparts. Go break a sweat!
   
   
2. Find the Perfect Pillow 
   Do you wake up feeling like your neck is stiff in the middle of the night? Maybe your shoulder hurts from laying on it, and you toss and turn frequently. These problems can be solved by finding the perfect pillow. It may take a little experimentation before you find the right fit, but once you do, your body will thank you.  
   
   
3. Clean Up Your Diet 
   It's probably not much of a surprise that the pizza you ate yesterday wasn't sitting well by the time you brushed your teeth before bed. Ditch inflammatory foods, sugar, and anything else that could be causing sleep disturbances like acid reflux and indigestion for a better rest. 
   
   
4. Reduce Stress
   Feeling a little worried about that project that's due early next week? From work to relationships to difficulties with finances, reducing stress is often easier said than done. You might have to think outside the box a little, but coming up with ways you can change your lifestyle to reduce stress can help rest your mind and relax your body when it's time for sleep. 
   
   
5. Cut The Caffeine 
   No one wants to hear that they should give up their morning java, especially if they're already feeling like they need a jump start. But if you're having sleep trouble, it's important to consider reducing your caffeine consumption, particularly within 6 hours of bedtime. You might not notice a difference right away, but if you dodge caffeine for a few days, you'll probably find you're sleeping better. 
   
   
6. Use a High-Quality, All-Natural Mattress 
   Cheaping out on your mattress purchase means you could be cheating yourself out of some invaluable, high-quality sleep time. When shopping for a mattress, it's important to find one that's made from all-natural materials so that you can avoid any off-gassing from petroleum-based foams that can smell harsh and reduce your sleep quality. To top it off, synthetic fibers like memory foam and polyester make it harder for our bodies to regulate their temperatures. Shoot for mattresses and toppers made out of natural fibers like ecofoam, natural latex, cotton and wool so you can sleep easier and more comfortably.
   
   
7. Consider a Weighted Blanket for Anxiety
   If anxious thoughts are keeping you up at night, a weighted blanket might be the perfect fit for you. Weighted blankets work by providing deep pressure touch stimulation without uncomfortable restriction. The deep pressure from the weight of the blanket causes the body to produce serotonin and endorphins all night long while you sleep. Serotonin and endorphins are necessary to help us feel relaxed and calm.
   
   
8. Say Goodbye to Screen Time Before Bed
   Studies have found that people who use phones, iPads, light-emitting eReaders and other similar devices at bedtime take longer to fall asleep and have disrupted circadian rhythms. If you're going to read before bed to relax, stick to books and ditch the screen. 
   
   
9. Keep Your Bedroom Cool 
   Don't make it so cold that you're uncomfortable, but research suggests sleeping in cooler environments as low as 66 degrees can help you sleep better. 
   
   
10. Reduce Clutter in Your Bedroom  
    Marie Kondo, author of The Life-Changing Magic of Tidying Up, says "A messy room equals a messy mind". If your sleeping space is cluttered and full of distractions, you might have trouble relaxing and getting to sleep. Clear the clutter and see what happens! 

Sleep is something that directly impacts your life every day. Keep up to date on all the latest and greatest tips for getting the best sleep by subscribing to our newsletter here!